We are sorry’: Apple issues rare apology to people who bought expensive MacBooks

Read Time1 Minute, 40 Seconds

Apple has made a highly unusual apology to customers whose expensive MacBook laptops are not working properly. Last year, the tech giant released a new range of computers featuring a ‘third-generation butterfly keyboard’ designed to be thinner than older models. But owners claimed the keyboard stopped functioning when bits of dust or dirt became stuck under the keys. A number of lawsuits were even launched against Apple over the issue. Now it’s stepped up to apologise to anyone whose pricey laptop has a broken keyboard. ‘We are aware that a small number of users are having issues with their third-generation butterfly keyboard and for that we are sorry,’ the company told the Wall Street Journal. ‘The vast majority of Mac notebook customers are having a positive experience with the new keyboard.’


MacBooks are high-performance laptops with hefty price tags to match. A basic Air model costs £949, whilst the Pro starts at £1,249. If your keyboard has stuck keys or isn’t working properly, the best thing to do is take it into an Apple store. You could also try cleaning it using a can of compressed air to blow out the dust and dirt.


Apple is reportedly planning to release a beastly new laptop with a whopping great 16-inch screen this year. Apple’s new computer is expected to feature a new screen with technology which gives it ‘outstanding picture quality,’ reported However, before you get excited we’d like to remind you a 15-inch Macbook Pro currently starts at £2,349 so if that seems unaffordable, the bigger model is likely to appear even more out of reach. Apple could cut costs by removing the controversial ‘Touch Bar’ from its upcoming laptops. This bar works a bit like a touchscreen, sitting at the top of the computer and performing various functions. However, it was not met with unanimous critical applause and some customers might agree to do without it rather than that fork out more money for the device.



0 0

1 Comment

  1. My husband and i ended up being ecstatic that Ervin could deal with his basic research while using the precious recommendations he obtained from your own web site. It’s not at all simplistic to simply choose to be making a gift of tips and tricks that most people might have been trying to sell. So we already know we have the website owner to be grateful to for that. Most of the explanations you made, the simple web site menu, the friendships you can assist to promote – it’s many terrific, and it is aiding our son in addition to us reckon that that article is enjoyable, and that is quite mandatory. Thanks for all the pieces!

Leave a Reply

Theme by Anders Norén